#2: Use Hellobar to Grab Your Audience’s Attention
When you want to attract your visitors’ attention on your blog, at times you need to do something different.
Hellobar is a narrow bar that appears across the top of your website with a message that encourages people to click on it. This is a less intrusive way of grabbing your users’ attention. By using eye-catching colors, you can make it stand out.
For example, John Haydon uses Hellobar on his blog to get people to sign up for his webinar. He opted to use a button as the link style, which compels you to click it. The fact it is placed on a bright-red background helps it stand out.
Here’s another example from the New York Times bestselling author Ramit Sethi. Hellobar indicates that you can get your biggest career questions answered. Who doesn’t want that! Since it’s a bright strip of orange just above a green background, it contrasts nicely, making it stand out on the page.
After clicking on this link, you’re brought to an opt-in form. If you subscribe, you find out the answers to your big career questions! Check out Gravity Forms later (#6 below), which shows you how to easily build a form similar to this.
Setting up Hellobar is very straightforward.
First you configure the text that appears within Hellobar, how Hellobar looks and where it takes readers to after it is clicked via your account on the Hellobar website. You then copy and paste the embed code into the Hellobar plugin in WordPress and that’s it. Simple but effective.