#5: Create Clear and Effective Calls to Action With OptinSkin
A call to action clearly outlines the next course of action to the website visitor.
OptinSkin allows you to easily create subscription forms based on designs that are effective at converting visitors.
For example, when readers get to the bottom of a blog post, it’s likely they’ve read (or at least skimmed) the article and received some value out of it. At this stage, having a clear call to action within the blog post can be a very effective way to get a new subscriber.
Within about one minute, I set up the following form at the end of my blog posts:
This stands out on the page, gives great options for sharing and also encourages visitors to subscribe.
OptinSkin provides extensive configuration options. So while it can seem a bit confusing to begin with, you can achieve very attractive forms such as the one shown here in less than a minute.
There are great analytics with this as well. You can see the number of signups, impressions and conversions for each of your blog posts.
You can also do split-testing so that you can display two different versions of your opt-in box and see which one works best.