#4: Make it Very Easy to Subscribe With WP-Leads
Another way to encourage your commenters to subscribe is to catch them at the point they are posting the comment.
Normally when readers comment on a blog post, they need to enter their email and website address. Using WP-Leads, you can kill two birds with one stone and also use this information to sign readers up.
WP-Leads places an extra checkbox underneath the Post Comment button to allow the commenter to subscribe to the blog there and then.
When you configure this plugin, you can choose to have the checkbox checked by default, but that means that commenters may be unwittingly subscribing. Therefore, you should be careful with this.
Note: If you use AWeber, you need to use AWeber Comment Opt-in plugin, which basically does the same as WP-Leads.
It’s such a simple tool that you should ask yourself, what are you losing by not having it and what can you gain by having it?