Infographics are exactly like they sound, graphics with information on them. Often presented in the form of stats, but really they can be any self contained unit of visual content. An obvious example is the one at the top of this blog post – although they’re not generally as gigantic as that.
Infographics have the benefit of being very popular and very sharable. People also bookmark them for reference, and people like to write about them and collect them into “roundup” posts making them excellent link bait.
Some examples of marketing infographics
How to encourage sharing and gain inbound traffic from your infographics
Follow these simple tips to ensure your infographics attain maximum exposure:
- Use social sharing buttons (retweet etc.) on the page that holds the infographic
- When someone clicks your infographic to see it full size, remember to repeat the social sharing buttons.
- Provide an embed code, so that people know they can take it and use it on your own site (don’t be afraid of this – encourage it). The embed code also makes this very easy. Cut and paste.
Flowtown is great at this.
Designing an infographic
This is the hardest part. They can be very time consuming to do right and they need to communicate a strong and useful/entertaining concept. If you don’t have the design skills you can get a company likeColumn Five Media to design one for you.