Week 28: Month 6: Feedback, Segmentation, Contests and Link Bait by Oli Gardner #noobmarketing



47. LEARN FROM YOUR USERS USING FEEDBACK WIDGETS & LIVE CHAT

There are many ways to input ideas and theory into your optimization efforts: analytics, expert review, experience, and of course a couple of pinches of conjecture for good measure. What’s missing from this list? User feedback.
User feedback at the point of conversion
Why aren’t people converting? Why not just ask them? You can embed some simple feedback widgets on your page to do exactly that. There are two main types: survey tools that pop a little question up from the bottom corner of the screen, and live chat which lets you engage in a conversation. Both can provide insight into points of confusion that you hadn’t thought of.


Conversion is all about reducing friction and barriers to entry, and every little improvement you make can make the experience better for the next visitor. As shown in the diagram, you can use the feedback to create an alternate version of your page for an A/B test.

NOOB TIP: Talk to your visitors
Add a survey widget (OlarkKISSinsights) or a live chat widget (SnapEngage) to your site or landing page and get some feedback. Then turn it off, build a new page that incorporates the feedback and run an A/B test.


48. SEGMENT INBOUND TRAFFIC SOURCES


Most marketers use many sources of inbound traffic – especially if you’re super smart and are reading a post like this 🙂 However, if you send your PPC, banner, social media, email and organic search all to the same place it can create the following issues:

  • Harder to measure: you need to get pretty fancy with your analytics to understand how each source is performing
  • Harder to test: you can’t optimize your page for one channel without affecting the others (which is a killer if your changes boost your email conversion rate but negatively impact your SEO ranking and PPC quality score)

The graphic below shows how using a separate landing page for each source of traffic allows you to tailor the content and message while simplifying testing and measurement.

The results from a segmented approach to marketing can help you decide which channels don’t work(and should be canned) or how much you should budget for each channel to maintain an appropriate ROI.

via www.seomoz.org

Advertisements

About Dawning Day Events

Calling All Visionaries, Artists, Entrepreneurs: Start this week off on a new note! If you are not tech savvy and want to learn how to: *Create an amazing online presence, let the world know about it, and allow your customer list to grow itself *Grow your business and improve your life easily, authentically, organically... You've Come To The Right Place! Success in Any Setting provides the information and tools you need to improve your web present, and ALSO helps clients find and focus on their individual Gifts through a unique and simple 3 step approach: 1) Remember Your Purpose 2) Imagine Your Life 3) Take Joyful Action If You Are: *seeking a better life *stuck in a rut *at a decisional crossroads *grieving or feeling isolated *in emotional, physical, or spiritual turmoil *lacking focus *look for a way to turn it all around for the better... HOPE IS HERE
This entry was posted in WOW Wednesdays!. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s