Here’s a simple but effective tip. By writing about others – and giving them a nicely optimized link – you will place yourself on their radar and garner some goodwill in the process. There are four main ways that people will become aware that you wrote about them:
- If you are linking to a blog post of theirs, they will often be notified of the link by their blogging platform (WordPress etc.)
- If they have Google Alerts set up for their domain or brand name they will see your article
- When you share a link to the post via social media, include their name (@them via Twitter for example) so that they notice
- Email them directly to tell them that you wrote about them
This is a great way to establish relationships with other companies or develop rapport with important online influencers.
A Side benefit of writing about others
If you’re lucky, and are creating positive and interesting content about another company, they will join in the promotional process by sharing it with their network – thereby extending your reach and bringing in new potential customers. Remember to have a call to action at the end of your blog post to maximize this traffic.