Week 23: Month 5: Network, Build Inbound Links and Start Testing by Oli Gardner #noobmarketing



40. A/B TEST YOUR EMAILS

Some email providers allow you to run A/B split tests on your emails. This is a great way to find out the types of trigger and branding your customers respond to. It’s often tempting to aim for exciting subject lines but more than often simple works better (and does a better job of avoiding spam filters). At the end of the day, testing allows you to see what works best.

There are many things you can test in your emails including:

  • Subject line text
  • Day of week
  • Time of day
  • The “From” name

Read this excellent article on email a/b testing written by Mail Chimp.

via www.seomoz.org

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About Dawning Day Events

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One Response to Week 23: Month 5: Network, Build Inbound Links and Start Testing by Oli Gardner #noobmarketing

  1. If any business wants to sell its product or services, then it is very important to convey it correctly to the target audience.
    It’s all very confusing; there’s pay per click, article marketing, affiliate marketing, CPA, PLR, FTP,
    and an assortment of other acronyms and concepts and plans that may be used in your business plan.

    Currently there exists excessive competition in virtually every field.

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