Week 17: Month 3: An Optimized Approach to Marketing by Oli Gardner #noobmarketing


28. CREATE A GOOGLE ADWORDS ACCOUNT

This is a boring and somewhat obvious step, but AdWords can be a complicated system to use. To get started, follow Google’s step-by-step guide to get your account up and running.

29. SEND TRAFFIC TO LANDING PAGES – NOT YOUR HOMEPAGE!


This is the number one lesson you need to learn when running a paid search campaign. Sending PPC traffic to your homepage (which 80% of people sadly still do) is like sending an intern to buy a left-handed screwdriver at a hardware store (think about it) – it’s stupid, makes no sense, is a waste of money and your gullible shopper will never find what they are looking for.

Why is your homepage bad? Because it’s designed for more general communication and naturally discusses more than one thing – which means it will fall short of matching up to your ad.

They say a picture is worth a thousand words, so you should check out this infographic which discusses the concept of why landing pages are better than your homepage for PPC.

via www.seomoz.org

Advertisements

About Dawning Day Events

Calling All Visionaries, Artists, Entrepreneurs: Start this week off on a new note! If you are not tech savvy and want to learn how to: *Create an amazing online presence, let the world know about it, and allow your customer list to grow itself *Grow your business and improve your life easily, authentically, organically... You've Come To The Right Place! Success in Any Setting provides the information and tools you need to improve your web present, and ALSO helps clients find and focus on their individual Gifts through a unique and simple 3 step approach: 1) Remember Your Purpose 2) Imagine Your Life 3) Take Joyful Action If You Are: *seeking a better life *stuck in a rut *at a decisional crossroads *grieving or feeling isolated *in emotional, physical, or spiritual turmoil *lacking focus *look for a way to turn it all around for the better... HOPE IS HERE
This entry was posted in WOW Wednesdays!. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s