Week 14: Month 3: An Optimized Approach to Marketing by Oli Gardner #noobmarketing


We’ll get into some other ways to leverage LinkedIn later on. But to kick things off I want to talk a bit about using LinkedIn and Quora to draw people to your site. This is different than regular lead gen (where you are collecting emails). In many ways it’s a mixture of organic inbound marketing and lead gen. By answering people’s questions you can change someone with a question into someone who you have established a dialogue with – this lets you communicate with them in the future (usually through internal messaging systems).

Do this right and you’ll be come an established expert in your field. You want to be seen as someone who regularly answers questions and answers them authoritatively – never just give a meaningless response. Always be original and only answer if you have something valuable to say.

To find some questions to answer, log in to your LinkedIn account and visit this page.


Quora.com is essentially a Q&A site that lets you engage in conversation by answering questions posed by the community. Set up your profile to define your area of expertise and you can also automatically follow conversations on relevant topics. One of the benefits of Quora is that the content is all public and indexed by Google, making it an important avenue for establishing a nice trickle of organic traffic. This also means that your Google Alerts will pick up any mentions of your brand – alerting you to conversations you should be a part of.

To extend your reach on Quora, connect it to to your professional Twitter and Facebook accounts (shown in the screenshot below) – this will quickly build a following (just like on Twitter) so that people will be notified of your answers, potentially bringing them back to your site as a result (or at the very least keeping them in your sphere of influence and maintaining your position as a thought leader).

via www.seomoz.org


About Dawning Day Events

Calling All Visionaries, Artists, Entrepreneurs: Start this week off on a new note! If you are not tech savvy and want to learn how to: *Create an amazing online presence, let the world know about it, and allow your customer list to grow itself *Grow your business and improve your life easily, authentically, organically... You've Come To The Right Place! Success in Any Setting provides the information and tools you need to improve your web present, and ALSO helps clients find and focus on their individual Gifts through a unique and simple 3 step approach: 1) Remember Your Purpose 2) Imagine Your Life 3) Take Joyful Action If You Are: *seeking a better life *stuck in a rut *at a decisional crossroads *grieving or feeling isolated *in emotional, physical, or spiritual turmoil *lacking focus *look for a way to turn it all around for the better... HOPE IS HERE
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