When you set up the blog for your site, keep the key phrases you chose earlier in mind when creating your main blog categories. You will want to create content that’s targeted and focused on these primary categories so that the category pages (where all the posts from that category live) can be developed over time to be important hubs of content on these subjects.
Most category pages are just lame old listings of the 10 more recent posts. What you want to do is add extra static content to this page (to go with the ever changing dynamic list of posts) that makes it feel like a microsite in it’s own right (for the humans) and has lots of juicy keyword rich content for the search engines. Think about adding the following:
- An introductory block of content that serves to cover the basic theory of the subject category
- Links to the best posts from the category (posts get buried over time and you want people to find them consistently)
- Links to related and useful content elsewhere (don’t be afraid to link to other great people/resources), you’ll get more links back to your page if you are open, awesome and helpful
Set up a flat site architecture (based on your main categories)
Building hub category pages is great for IA (Information Architecture), overall user experience, and link building. But you do want to continue to add more horizontally oriented sections (more categories for long tail terms) so that your content spreads out in a flat way rather than a deep way. This is a more advanced topic, but the following blog post is well worth a read when you’re tackling architectural issues:http://seogadget.co.uk/solving-site-architecture-issues/
I’m going to plug what to me is the most awesome of the SEOmoz pro tools – campaigns (campaigns are just one of the many tools you get as a pro member – but the one that tipped me into handing over my credit card). If you’re going to invest any cash into your SEO activities, I’d start with this.
It’s a great way to organize all of your core keywords and keep track of how they are ranking in the search engines in a centralized place. It also crawls your site and spits out reports of what you’re doing wrong (awesome!) and here’s the best part: suggestions for how to fix them (more awesomer!).
If you’ve been here before you probably already know this – but cos of the power of social media and SEO a lot of you will hopefully be arriving here as first time visitors – so go check out the pro tools and the pro tour. There’s a risk free 30-day money back guarantee so not much to lose.
There, that’s my sales pitch over. Oh wait – go check out Unbounce.com too. Come on, I just wrote over 13,000 words here 🙂