Week 4: Intro to: The Noob Guide to Online Marketing by Oli Gardner #noobmarketing


The Noob Guide to Online Marketing

“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely.

Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online

What you are about to read might be a little shocking. Why? Because it’s so freakishly long. It contains a 6-month action plan for marketing your business online and if you can read it all in one go you’re a hero or a raging insomniac. I’d recommend bookmarking it to use as an ongoing reference guide.

Let the story and the course begin…

A typical marketing storyline

You’ve just been put in charge of “Internet marketing” at your new sweatshop startup (don’t worry, I live there too – replete with rusty sewing machines and fake Nike stitching patterns). What do you do? Where do you start? There are so many elements to online marketing that it’s hard to know where to begin.

It’s much more than just one job. At the very least it’s 8 distinct disciplines. I know because I try to do them all and I’m stretched to my limit.

With that in mind, I’d like to present you with:

  • A 15,000,000 pixel infographic (that’s fifteen million colored squares, which could make it the largest infographic in history). Note how the graphic looks like a giant “i” (which is also the first letter of the word infographic). *Taps self on shoulder for the clever artistic reference.*
  • Part 1 is a cogged wheel showing 50 tasks broken down by discipline. If you print it out you can tear off each cog or mark the little check boxes as you complete each task.
  • Part 2 is a six month course to teach you how to become an internet marketer whether you’ve done it before or not. Compress the timeline if you’re a workaholic. It also contains a traffic timeline showing the effect certain actions will have on your inbound traffic growth.

It takes a lot of work – although not as much as writing all this – so no whining please. In order to be successful you have to plan for the long haul. Read it, absorb it and put it into practice. Also remember to give a shout out on Twitter (using the hashtag #noobmarketing) as you progress through your marketing marathon (and join the discussion with other noobs).

via www.seomoz.org

Advertisements

About Dawning Day Events

Calling All Visionaries, Artists, Entrepreneurs: Start this week off on a new note! If you are not tech savvy and want to learn how to: *Create an amazing online presence, let the world know about it, and allow your customer list to grow itself *Grow your business and improve your life easily, authentically, organically... You've Come To The Right Place! Success in Any Setting provides the information and tools you need to improve your web present, and ALSO helps clients find and focus on their individual Gifts through a unique and simple 3 step approach: 1) Remember Your Purpose 2) Imagine Your Life 3) Take Joyful Action If You Are: *seeking a better life *stuck in a rut *at a decisional crossroads *grieving or feeling isolated *in emotional, physical, or spiritual turmoil *lacking focus *look for a way to turn it all around for the better... HOPE IS HERE
This entry was posted in WOW Wednesdays!. Bookmark the permalink.

2 Responses to Week 4: Intro to: The Noob Guide to Online Marketing by Oli Gardner #noobmarketing

  1. This design is spectacular! You definitely know how to
    keep a reader entertained. Between your wit and
    your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great
    job. I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s