Marketing for Artists: Create an Action Plan for Indie Marketing
Janet Bloch is an artist, educator and now an author. She has more than 15 years of experience helping artists achieve their goals. In her new workbook, Strategic Marketing Tools for Visual Artists, she offers the same sound indie marketing advice that was available only in her workshops and private consultations. Let her move you to the next level of your artistic career through her step-by-step processes for creating superior marketing for artists. Buy the Book!
Over the last decade, one of the tools I have used to accomplish my indie marketing goals is a strategic plan. Another term for a strategic plan is an action plan, and action is the key to success. I will share how to create and use this plan in order to support your own vision.
Step 1: Daydream
The first step to the indie marketing plan is to set aside some time to daydream. Imagine yourself six months from now. What business goals would you like to achieve by then? In my work with clients, I’ve found that breaking down a strategic indie marketing plan into six-month increments produces optimal results. It is a long enough time to make real headway and a short enough time to stay focused on the goal.
Step 2: Collect Your Thoughts on Paper
Now transfer your daydreams into writing. Make a list of everything you can think of that you’d like to achieve in six months. Both processes are important—letting your mind fantasize and then putting pen to paper will allow a picture of your sincerest desires to emerge.
Step 3: Prioritize Your Business Goals – Pick the Top Three Goals
Once the goals are down on paper, the harder work begins as you prioritize your top three indie marketing goals. Suspend your imagination and scrutinize each goal, asking yourself honestly if this goal can realistically be achieved in six months.
Setting Realistic Business Goals
If you have to stop doing things to achieve your goals that are important to you or your family, such as going to the gym or helping your kids with their homework, you are setting yourself up for failure. I would bet that the biggest reason people abandon their objectives and create a cycle of self-sabotage is by setting unrealistic goals. I once heard a wise speaker who said everyone asks her how to get their too busy lives into balance. Her answer was that if you are too busy, your life will never be in balance. Please do not use a strategic indie marketing plan to beat yourself up by creating impossible goals.